People love social apps, people love music, so social music apps will be a path of immense demand to popularity and riches, right?

Well, wrong so far for pretty much every social music startup that’s tried to become the ‘Instagram/Snapchat/WhatsApp of music’. We noted Boomio’s release in December 2014 but hadn’t heard much of it since then. Now the startup is going back to the drawing board.

“Along the way, we received lots of great feedback, we welcomed new competitors and we saw the market conditions change. Taking all of that into consideration has led us to a difficult decision,” explained its founders. “At this time we will be taking a step back to rethink the Boomio product… please know that our team will continue to work behind the scenes developing a fresh Boomio experience.”

Our suspicion remains that if this kind of product *really* is wanted by music fans, it’s more likely to happen either within a popular messaging app (as it is, a bit, in Facebook Messenger) or within improved messaging features on streaming services like Spotify.

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Music Ally's Head of Insight

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