Digital distributor Finetunes has signed three new partnerships to boost its business in Asia.

The German firm will be represented throughout the region by Singapore-based Cross Ratio Entertainment, which will be encouraging local labels and artists to join Finetunes’ roster, and providing marketing services for their releases.

Meanwhile, there’s a separate deal with R2G in China to pipe Finetunes’ catalogue in to Chinese services like QQ Music, Kugou, Kuwo and TTPod; and a distribution agreement with KDigital Media in South Korea to get Finetunes clients’ music into digital services there for the first time.

“Achieving the best results for our artists and labels in the region requires both a local presence and a localised marketing strategy,” said head of content distribution David Balfour.

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