Rdio never announced publicly how many users it had, but one of its rivals has provided an estimate for its US subscriber base.
Rhapsody’s senior director of traffic and demand Greg Spils told Billboard that Rdio’s closure may leave around 100,000 US subscribers “up for grabs”, with his company keen to attract as many of them as possible.
Rhapsody is running ads against Google searches for Rdio in the hope that “those on Rdio are in more of an indie mindset, like us”. Perhaps less on-message, he admitted that 100,000 subscribers may be peanuts to bigger rivals like Spotify and Apple Music but “for us it’s less peanuts, more like potatoes”.
Rdio announced late last week that as of 23 November, it would be cancelling all its subscriptions, although users will not be booted back to its free tier until the end of their next billing period.