Filesharing service WeTransfer has been talking about the upcoming launch of its music-streaming platform for artists.
“The best way to explain the difference is that these collaborations that we set up with artists or management agencies or labels, are curated collaborations that we pick. You could see it as a campaign around the announcement of a new album or a new mixtape, focused only on that with a beginning and an end for a few weeks, for example,” its VP of marketing Maarten Kadiks told Billboard.
“So it’s really complementary to Spotify and SoundCloud; it’s not like we’re trying to build a competitive service. You could see it as a marketing channel – even though I don’t really like to use that word – a marketing channel for the creator… It’s not like you have a search bar where you type in the new track from Adele – which is a funny example actually, sorry for that – and then all of her songs pop up.”
“It’s more like, if Jamie xx is releasing a new mixtape and he’s looking for some extra attention, we’re a very good place to release that mixtape on top of the presence it has on all the other platforms that would already have it.”