British band The Vamps took a leaf out of Subservient Chicken’s book yesterday, with a campaign called #BossTheVamps that asked fans to take control of the band for a day.

It involved the individual band members using Twitter’s recently-introduced polling feature to ask fans what they should do – from which song to cover in an acoustic Periscope performance through to “What do I cook for dinner? Steak or Pasta?”

What do I have with my beans and egg? #BossTheVamps

— James McVey (@TheVampsJames) December 1, 2015

On the periscope later which song should I do acoustically? — Connor Ball (@TheVampsCon) December 1, 2015

The Vamps have nearly three million followers on Twitter, with each individual member having around 1.5 million on their own account. Twitter told Music Ally that in 2015 so far, it has tracked almost 38m tweets related to the band.

Band member James McVey told Music Ally that the social network has been a key part of their rise so far.

“Twitter has been a fundamental attribute when considering the development and progression of The Vamps. The very essence of the band revolves around a ‘snow ball effect’, primarily fronted by the initial core fans on Twitter. Consequently, we continue to view Twitter as our main platform,” said McVey.

“We find one of the quickest and most efficient ways to network with our fans is through using hashtags. They’re great because we can simply click on a particular tag, and see thousands of interactions from our fans.”

#BossTheVamps follows another Twitter campaign – #VampsAlbumInEmojis – when fans were asked to use emoji to describe each song on their album.

FINALLY COMPLETE #VampsAlbumInEmojis (we think)

— The Vamps (@TheVampsband) November 30, 2015

There are so many different ways we can use hashtags. Something as basic as using an emoji to describe the album, or using it as a focus of which we are able to identify which track is a ‘fan favourite’,” said McVey.

“Twitter is crucial for the modern-day band, and it is no different when acknowledging the formation, progression and future of The Vamps.”

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *