In August, British supermarket chain Tesco cut a deal to sell the vinyl version of Iron Maiden’s new album in 55 of its stores.
The experiment obviously went well, for Tesco is expanding it: from this weekend, it started selling a range of albums in its supermarkets.
“Vinyl is definitely coming back with demand growing stronger year by year and we think there will be a big demand in the UK this Christmas as music fans look for trendy gifting options,” its music buyer Michael Mulligan told the Guardian, amid predictions that nearly 2m vinyl albums are expected to be sold in the UK this year – up from 1.3m in 2014.
Tesco will be selling 20 ‘classic’ albums for between £12 and £20, as well as new albums from Coldplay and George Ezra. The supermarket is also selling 12 different record-player models to accompany them.