Social video app Flipagram ended 2015 with more than 1,000 ‘verified’ musicians on its service, according to the company, which said it added 800 in the second half of the year.
Verified artists can use the app to share their own music with fans, as well as making 60-second clips available for fans to include in their own videos – via licensing deals struck with labels and publishers in 2015.
“People are taking more and more photos and videos with their phones, increasingly choosing to create Flips and tell a whole video story set to music, rather than sharing just a single silent moment or fleeting video highlight,” CEO Farhad Mohit told Hypebot.
Flipagram also raised $70m of funding in July 2015 from VC firms Sequoia, Kleiner Perkins and Index Ventures, announcing the milestone of 30 million monthly active users at that time.
The music industry has seen a number of hyped social music apps come and go in recent years, but Flipagram is one to watch for 2015.