YouTube may be as much about gaming and children’s videos as music nowadays, but a musician can still top its view-count charts.
As Justin Bieber proved in November, with a whopping 669.7m views making his channel the biggest on Google’s online-video service that month.
Adele took second place in November with an impressive 563.9m views too, with Turkish channel netd müzik ranked fifth with 424.3m views.
If you also count third-placed nursery-rhymes channel Little Baby Bum (444.2m views in November) that means four of the top five YouTube channels that month focused on music.
This is according to analytics firm OpenSlate and online-video industry site Tubefilter, which also published a chart ranking channels by how many new subscribers they signed up in November.
Adele topped that ranking with nearly 1.7m new subscribers, ahead of Bieber’s 1.5m, with Ariana Grande (613k) ranked fourth.
What’s the story behind Bieber’s success? He released lots of videos in November: multiple videos for singles like ‘Sorry’ from his recent album ‘Purpose’, but also videos for other tracks from the album.