Ticketmaster wants to be more open in 2016, including getting more developers integrating their services into its platform.
Some of the details can be found in a blog post by Ismail Elshareef, who joined the company last year to work on “a set of empathic APIs that developers love” – and which will be announced later this month.
“At Ticketmaster, we see ourselves as the engine that powers unforgettable moments of joy for fans everywhere… In order to continue delivering on our promise, we have to embrace a platform on which 3rd-party product innovators can bring those moment of joy to fans,” he wrote. “We have to democratise the creation of compelling, innovative products powered by our APIs.”
The goal, according to Elshareef, is for Ticketmaster to become for tickets what Amazon is for products – with a bustling marketplace of other providers complementing its own stock.
“To ensure fans get tickets to any live event they want on the Ticketmaster platform, we’ll need to become the definitive marketplace for all live events, much like Amazon is the definitive marketplace for consumer goods…”