Good news for sweet-swapping mobile gamers: a new Candy Crush Saga game came out yesterday.
Candy Crush Jelly Saga adds more jelly, as well as boss battles and a greater emphasis on characters (which in turn, could fuel new income streams like merchandise and online video).
But if you’re one of the growing number of music-industry folk studying the economics of mobile games, the stats in the Guardian’s report on the new game may be of use.
“In the two years between October 2013 and September 2015, Candy Crush Saga players spent just under $2.5bn (£1.7bn) on the puzzle game,” it notes, based on publisher King’s financials.
Yet a graph shows how Candy Crush spending has been falling since its peak of $495m in the final quarter of 2013 – down to $201m in the third quarter of 2015.
Still, $201m of quarterly revenues is still not to be sniffed at in comparison with digital music services: Pandora’s revenues in Q3 2015 were $311.6m for example.
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Tools: Kaiber
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