From Ello and Yo to Yik Yak, the tech industry likes nothing more than leaping onto a new social network or app en masse, then abandoning it a few weeks later if a new next big thing comes along.
Will Peach face the same fate? It launched on Friday: a new iPhone app created by Vine’s founder Dom Hofmann.
People sign up for a profile and add friends, then post photos, GIFs, drawings, messages AND songs (which can then be opened in Spotify or Apple Music).
It’s slick and fun, but will it appeal beyond the earliest tech adopters who’ve been rushing to bag good usernames? Will there ever be a business model that doesn’t annoy those users?
And will anyone remember Peach by Christmas 2016? Place your bets now.