When new British music-streaming service Electric Jukebox was unveiled in October, its press release was clear about the launch plans for the TV-based jukebox.

“Electric Jukebox will also be available on the high-street and in consumers’’ hands in time for Christmas,” it explained.

Visit the company’s website now and read the same press release, and you’ll see that the wording has been changed:

“Electric Jukebox will also be available on the high-street and in consumers’ hands in time for Easter 2016.”

Missing the Christmas sales season doesn’t seem like a brilliant start, especially when the delay involves quietly changing past announcements.

The company has been quiet since revealing a partnership with Getty Images on 20 October, while as MBW notes, its Twitter account hasn’t posted since mid-November.

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