Snapchat and Facebook are continuing their public battle over video viewing figures on their platforms.

The latest milestone comes from Snapchat, which is now delivering more than 7bn videos a day according to the ubiquitous “people with knowledge of the matter” (i.e. Snapchat) quoted in a Bloomberg article.

That compares to Facebook’s 8bn daily video views last time that social network announced a stat, despite Facebook having 15 times as many users.

Bloomberg notes that Snapchat’s video growth is being fuelled by its Stories feature – by implication suggesting that the app’s Discover section, which has featured some music videos, isn’t the engine of the growth.

That tallies with something we’ve noticed: brands and media making a bigger effort to persuade their fans to add them on Snapchat (so they can see the brands’ stories) rather than pressing for inclusion on Discover.

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