Fans flocked to watch David Bowie’s music videos on the day that his death was announced, according to Vevo.

In fact, so many did that Bowie managed to break Adele’s record for the most single-day views on Vevo by an artist, which stood at 36m from October 23 last year, when her single ‘Hello’ was released.

Bowie didn’t just beat that record: he smashed it, with 51m views of his catalogue on Vevo on 11 January – including 11.1m views of the poignant video for his new song ‘Lazarus’.

As we reported earlier this week, streams of Bowie’s back catalogue have rocketed on Spotify, while his albums have been dominating Apple’s iTunes chart in a number of countries.

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