Just how popular are the Beatles on Spotify?
A post on the streaming service’s Insights blog on Friday provided some stats: “Over 250 million streams so far — and it hasn’t even been a month yet”.
For context, Adele’s ‘Hello’ alone has done 356m Spotify streams in three months since its release. Meanwhile, the Beatles have 10.5 million monthly listeners on Spotify – a third of Justin Bieber’s.
Even so, Spotify is keen to point out that the young folk are keen on the Fab Four: 30% of Beatles listeners on the service are aged 24 and under, with another 32% aged between 25 and 34.
“The vast majority of Spotify users — and 79 percent of Beatles listeners — were born after the band was active.”
That’s the Spotify pitch to heritage artists: the ability to render themselves relevant to audiences not old enough to have seen or heard them in their heyday.