Invite your fans to become part of the recording process and they will feel part of the overall project and album. This will make them more likely to not only talk about the album with other people but possibly also put down some money on it.



Team members involved

Jonathan Dagan – concept
Hello Monday – agency
Marcus Fuchs – art director
Sebastian Gram – design
Andreas Anderskou – account supervisor
Andres Soenderby Jessen – director of creative technology
Torben Dalgaard – developer
j.viewz – content
Tomer Rabinowitz – edit
j.viewz – music

Campaign breakdown

Audience demographic: 30% female / 70% male, age 25-34, mostly US

Overview of campaign

Jonathan Dagan, known by his stage name j.viewz, is an artist who is constantly pushing the boundaries in the creative world. The New York-based songwriter, producer and visual artist creates multi-layered songs that blend raw elements with electronic music through his use of analogue tapes, recordings of nature and (often) sounds sent by his audience.

j.viewz’s latest musical experiment is the DNA Project, a website presenting the step-by-step making of his next album in real time. With the DNA Project, j.viewz invites his fans to follow his creative process in its entirety, providing access to the people, places and sounds that inspire each song, as well as exclusive videos of his writing process, recording sessions and innermost thoughts during his creation of new music.

The DNA Project has already generated buzz in digital communities. The project won the prestigious Cannes Silver Lion Award and was nominated for the Webby Awards. The award winning website, created by Hello Monday, allows for a near-tangible visit into j.viewz’s aesthetic and acoustic world.

As indicated by the novelty of the DNA Project, j.viewz is no stranger to experimenting with the sharing and collaborative aspects of music. His second album, Rivers & Homes, followed a similar concept where subscribers had access to each song as soon as it was ready.

Dagan designed a visual journal at the end of this project, which he eventually used to make the package of the album. In 2012, the album was nominated for the Grammy Award for Best Recording Package.

Links and extra info

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