The cheapest way to get into virtual reality? Pay $15-$25 for a Google Cardboard viewer, which you slot your smartphone into, then can watch VR content delivered through apps on your device.
Now Google has published some figures showing the popularity of Cardboard, announcing that 5m of the viewers – which are made by a variety of third-party companies – have shipped since Cardboard’s launch a year and a half ago.
Cardboard-compatible apps have been installed 25m times in that period, with 10m of those coming in the final two months of 2015 alone. Meanwhile, more than 350k hours of YouTube videos have been watched in VR mode using the headsets.
Cardboard remains an early-adopter thing for the most part, but as some musicians have realised, it’s presenting a cheaper way to dabble in VR without the costs of developing for more expensive headsets like the upcoming Oculus Rift.