A section of your music-streaming app called ‘Browse’ focused on discovery? Why has nobody thought of this before? Oh, wait…
Okay, so Pandora isn’t the first music service to adopt ‘Browse’ as a section heading – hi Spotify – but its new feature is an interesting step for the personal-radio service.
Initially available in the Pandora iPhone app with Android to follow, it suggests stations to listeners based on their habits.
“Based off of your musical tastes, we can now recommend artist, genre, or mood based stations that we know you’ll love as a result of all your thumbs,” as chief product officer Chris Phillips explained it to VentureBeat.
The new feature is accompanied by a redesign aimed to make the app simpler to navigate around.
“Simplicity is a feature. The mobile app refresh that accompanies Browse elevates simplicity so that the addition of Browse doesn’t disorient listeners or crowd the experience…”