Changes are afoot once more in the algorithm Facebook uses to determine which stories are shown to its users.
As usual, the social network is warning that some pages – musicians’ included – may be affected by the changes.
This time round, it’s all about the “Feed Quality Panel” of users asked to rate their feed on Facebook every day, including giving stories they see in their news feed between one and five stars based on interest. Facebook is also measuring which stories are engaged with – clicked, liked or commented on.
“We are making an update to News Feed that combines these two signals. News Feed will begin to look at both the probability that you would want to see the story at the top of your feed and the probability that you will like, comment on, click or share a story,” explained a blog post.
“We will rank stories higher in feed which we think people might take action on, AND which people might want to see near the top of their News Feed.”
Facebook is warning page-owners not to encourage fans to click on lots of their posts to game this, however: “This will likely only cause temporary spikes in metrics that might then be rebalanced by feed’s ranking over time…”