Labels, managers and artists spent 2015 experimenting with all kinds of digital music marketing campaigns, using social networks, their own sites and other tools to reach fans.

At the end of the year, Music Ally published a report rounding up some of the best campaigns. We’ve now given each one its own space on our website, indexed below by their budget.

Our training and campaigns manager Nikoo Sadr also recorded a podcast with Giant Men Management’s Rob MacAllister (formerly of Music Ally) discussing the best digital music marketing campaigns and trends of 2015. You can listen to that here:

But on with the campaigns of 2015!

£0 – £500 budget

Asian Dub Foundation




Taylor Swift

Vild $mith

£2k – £5k budget

Chemical Brothers

George Ezra

Lord of the Mics

Ludovico Einaudi

Tove Styrke



£5k – £10k budget

Bob Dylan

David Bowie

James Morrison

Max Richter

Mysteryland USA

Tove Lo

£10k – £25k budget


Bring Me The Horizon

Lionel Richie


One Direction

Raleigh Ritchie

£25k+ budget

Elvis Presley

Frank Carter

Iron Maiden

Jess Glynne

New Order

Years & Years

Budget not provided


They Might Be Giants

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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