There are umpteen ‘Tinder for X’ startups using the swipe-right-or-left mechanic for discovery, including music. is a new service taking a different spin: it uses the Tinder-style interface for creating music playlists, through a web interface.

Users choose an artist to start with, and are then presented with similar tracks to swipe left (to reject) or right (to add them to a playlist).

The playlist can then be named and saved – including exporting it to Spotify, with other streaming services to be integrated soon as well.

“We want to make building playlists as enjoyable and easy as posting photos to Instagram,” CEO Jon Vlassopulos told Music Ally. has some heavyweight music figures on board too as investors: former Rdio CEO Drew Larner, former Sony Music digital boss Thomas Hesse, ex-BMG and Nokia exec Liz Schimel, and UMG veterans David Ring and Ted Mico are all investors.

The service is a spin-off from parent company Fabric.

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