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Katy Perry partners with Spotify to woo artists pre-Grammys


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Katy Perry is fronting an event called ‘An Evening to Celebrate the Creators’ this weekend, co-hosted by Sia, Missy Elliott and Greg Kurstin.

The sponsor: Spotify, as its latest effort to win artists round to the benefits of streaming.

“You have to be a creator — it’s artists, producers and songwriters,” Perry told the New York Times: even managers and publicists aren’t invited.

“I actually went to Spotify to get informed on the world of streaming. Two years ago, it was like, ‘Streaming, streaming, streaming!’ And I was like, what is streaming and what does it mean for me?” said Perry.

“I went in there, and they were really transparent with me. You hear some things, but until you ask the questions and get informed and educated, it’s a totally different thing. One point of this night is to be able to help artists get more informed about the future, as well.”

Spotify’s Mark Williamson agreed: “We bought into Katy’s vision that if we can work together to create these relationships, we’re going to benefit long-term, because we’re helping to improve their community.”

Stuart Dredge

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