Remember the flurry of startups aiming to be the second screen for TV viewing?
It turned out that Twitter and Facebook fulfilled that function well enough, and the startups died away. Can it be a different story for music though? US firm Boomvox hopes so.
“Live sports and TV shows use smartphones as second screens to enable viewers and attendees to get more out of the experience. Across the board, entertainment has evolved to leverage mobile technologies to provide even better experiences. All but live concerts,” claims its pitch on AngelList.
“We’re doing for live music what Apple Music, Spotify and Tidal are doing for recorded music — intuitive concert discovery, exclusive in-concert content and artist-concertgoer connections.”
The company is hoping to get venues and promoters to use its app as a marketing channel.