It’s fair to say that critical reactions to Will.I.Am’s first smartwatch Puls weren’t hugely positive.
The musician hasn’t been put off developing another though: his new model is called “The Dial”, and will go on sale in April in a partnership with mobile operator Three in the UK.
And it will come with a digital music service built in, although the Telegraph’s report on the new device specified that “the company has not disclosed who will supply the music streaming service”.
Note: the music service for the Puls was provided by 7digital, so we suspect the company remains involved for the Dial.
The key selling point for the new smartwatch is that it is completely standalone, rather than relying on a paired smartphone for its connectivity.
“It is not tethered to a device, it is the device,” said Will.I.Am. “The reason we built the platform this way is that it is for areas you are truly mobile – in the gym, in a car, on a bike, on a hike, areas where the phone really isn’t meant for.”