“We’re here to bring you the music video community of tomorrow,” promises the App Store listing for WPV, a new app trying to put a new spin on music-video discovery.

The app shows seven-second previews of videos with users able to tap to watch the full things, while artists can maintain their profiles on the service and upload videos directly from their devices.

“Artists can send all of their followers push notifications  – it can be a simple update or letting their fans know where they are and what they are up to,” explains WPV.

It has more ambitious plans too. “How great would it be if an artist like Kanye can sell his Yeezy’s straight from his profile without having his fans leave the experience?” suggests its media kit. “This is coming soon.”

No news yet on a business model, but with the videos stored and distributed from the company’s own servers, it’ll have costs from day one.

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