Research firm Parks Associates has published its latest report on smartphone usage.
It claims that 68% of US smartphone owners listen to streaming music on a daily basis, spending an average of 45 minutes a day doing it. And just as the same company did last year, it suggests that Amazon’s Prime Music is among the most popular streaming services in the US. In fact, THE most popular.
“Currently Amazon Prime Music is the most popular paid music subscription service among U.S. broadband households, thanks to its inclusion in Amazon Prime, but the streaming music war has intensified as the large connected entertainment companies are driving to consolidate their offerings,” said researcher Harry Wang.
Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people using it on a monthly basis, and it’s been growing consistently since we launched”.
In October 2015, Parks Associates claimed that 10% of US broadband households subscribed to Prime Music, versus 6% to Pandora One and 4% to Spotify Premium.
When Music Ally talked to Amazon’s Paul Firth in January this year, he said that growth had continued as Prime Music expanded to the UK, Germany and Japan. “Engagement has been much better than we expected: consistent month-on-month growth in every territory, and listening hours are growing ahead of users,” he said.