We’ve seen Spotify using its data to give some superfans early access to tickets and merchandise for their favourite artists in recent months.
Country artist Sam Hunt added his own twist on Friday. “Hey @AnnieFev89 my friends @SpotifyUK told me you’re one of my top fans in London! How about coming down to O2 arena tomorrow night to hang?” tweeted Hunt’s official account to fan Annie Featherstone.
The next day, she duly tweeted photos of her and a friend meeting Hunt backstage at his gig.
— Annie Featherstone (@AnnieFev89) March 12, 2016
For now, this looks a one-off surprise brokered by Spotify, but it’s a hint at how this kind of artist-fan interaction could scale in the future.
While Twitter makes the exchange public – a PR win for both Hunt and Spotify – we’d expect Spotify to be thinking hard about how its own messaging features might evolve to include this sort of thing.
Imagine, for example, if Hunt were to invite 20-30 of his top fans in London to a soundcheck or special gig…