Unision is the latest music startup trying to build playlists across different streaming services.
Initially available as an iPhone and Mac app, it enables users to search for songs across SoundCloud, Spotify, YouTube and iTunes, then create “universal playlists” spanning all of those services.
The app aims to get people to share collaborative playlists – or “circles” – with friends. Meanwhile, signing in with a premium Spotify account provides access to full tracks from that service.
If this is reminding you a bit of Bop.fm, the now-shuttered startup that operated along similar streaming service-spanning lines, that may not be a surprise. Unision CEO Sajan Sanghvi and co-founder Misha Sallee both worked at Bop.fm in its quality assurance department, before the company was bought by cloud-storage firm LifeLock and shut down.
Music Ally’s usual caveats apply here: while the idea of apps building playlist-driven bridges between the different music-streaming services is a good one, the business model for such startups remains distinctly unclear.