Irish firm Gramma Music is the latest music startup exploring the idea of personalised streaming radio.
Or, as it describes its iPhone app, which went live last week: “The worlds first reactive-radio which intuitively uses your mood, activity & environment to play the right song at the right time based on your tastes in music.”
(Complete with a “The playlist is dead, this is reactive-radio” call to arms.)
For now, that means an app that tweaks its stream of music based on several characteristics: mood (including facial recognition tech); noise levels around the device; the user’s current speed and activity; their location (including the local weather; and the time of day.
It sounds technically ambitious – the company claims its technology is already patented – but the company will be tackling the usual challenges: how it makes money, and what kind of licensing deals it might need as the service scales.