Livamp is the latest attempt to explore how crowdfunding can work for musicians.
In this case, it encourages people to invest money in emerging artists in return for an actual stake in their career – minority shares of the copyrights in one or more songs for a certain period of time.
Artists are encouraged to seek money for specific goals, for example a tour or a recording session, with Livamp coordinating a list of ‘pre-approved service providers’ like studios where necessary.
It’s funding in exchange for publishing royalties, essentially.
Case studies on the startup’s website include Tangina Stone, who raised funding to go to SXSW in exchange for stakes in two of her compositions; and Ruby Blu, who raised $7.5k in two weeks for a recording session through investments into three compositions.