American analyst firm Piper Jaffray has been surveying 6,500 US teenagers about all manner of things: from brands to digital habits.
One of the findings is that visual-heavy social networks are trumping some of the established players.
When asked what was the most important social network, Snapchat was the teens’ top pick with 28% of the votes, just ahead of Instagram’s 27% with Twitter and Facebook trailing behind.
Mashable notes that when the same survey was conducted a year ago, Snapchat was in fourth place.
Other findings of note: 51% of US teens say their households have an Amazon Prime membership, indicating 57m-61m Prime households in the US alone, which is a key factor in the growth of the Amazon Prime Music streaming service.
Meanwhile, 38% of teens’ TV consumption is now on Netflix and 23% on YouTube, versus 26% on cable TV.
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