Last week, the BPI hailed the latest surge in sales of vinyl albums in the UK. Now research firm ICM Unlimited has claimed that music-streaming services are playing an important role in that trend.
In the company’s latest survey of British music fans, 45% of vinyl buyers said they’d heard an album or EP via SoundCloud, YouTube, Spotify and other streaming services before buying the vinyl version.
Meanwhile, 7% of the UK population have bought vinyl in the last month – up from 5% in 2013 – with 25-34 year-olds most likely to have done so: 13% of them had bought vinyl in the last month.
The survey also provided more evidence for the vinyl resurgence as a collecting trend: only 52% of Brits who bought the format in the last month have a turntable that they’re using at the moment, while 7% “don’t have a turntable and don’t want one”.