We’ve written a fair amount about multi-channel networks (MCNs) like Maker Studios, BroadbandTV and Fullscreen.
One of the most popular MCNs is focused on music, however: DanceOn, whose co-founders include Madonna and manager Guy Oseary.
Focused on dancing videos, DanceOn now has a network of 30 million subscribers on YouTube, who’ve helped it generate around 5bn video views.
“Nobody else really owns the [dance and music] genre. There are other entities out there, like Vevo, but from an editorial voice standpoint and culture movement that includes communities of content creators I think we’re really unique,” its boss Amanda Taylor told Mashable this week.
DanceOn’s latest partnership isn’t focused on YouTube though: it is working with US telco Verizon’s new Go90 service on a range of original shows, starting with dance contest Dance-Off Juniors, which will see 10-16 year-olds competing for weekly prizes.
“Hopefully, we’ll drive a lot of viewership and engagement there, not only with this show but with all the programming we’re doing with them,” said Taylor.
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