Multi-channel network DanceOn has built an audience of 30 million subscribers on YouTube, generating 5bn+ views for its dance videos.
Now it’s expanding its focus further into music with a new parent company called Izo, which it’s describing as a “music brand for today’s connected generation”. That will involve new web series, live events and branded content according to Tubefilter.
“We are not just about dance anymore,” said CEO Amanda Taylor. “In 2015, DanceOn pushed five new artists into Billboard’s Top 40. Our creative team and creator community develop programming that impacts music discovery and pop culture. Launching Izo helps us further cultivate our audience of music fans and super-serve the DanceOn creator community and audience.”
Mashable lists all three major labels as partners for Izo along with Lyor Cohen’s 300 Entertainment.