US ticketing firm Vendini has raised a $20m funding round from VC firm Level Equity.

The company says it’ll use the cash for recruitment and product development as it tries to carve out a niche “between massive ticketing providers and DIY services”.

Vendini already works with more than 4,000 venues around music concerts as well as festivals, nightclubs, museums, comedy, sports and other kinds of event.

“There’s an entire segment of live event venues not getting the solutions and support they need,” said CEO Mark Tacchi in a statement.

“Since the beginning, it was never about just ticketing software for us — it’s always been about building a cohesive, all-in-one system.” For now, Vendini is focused on North America, with offices across the US.

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