Industry body UK Music has published its latest report on the British live-music market: Wish You Were Here 2016.
It claims that 27.7 million people attended live music events in the UK in 2015, including 3.7 million festivalgoers.
Meanwhile, there were 10.4 million ‘music tourists’ in the UK – 38% of the live audience – with music tourism generating £3.7bn in direct and indirect spend in the UK that year (up 7% from 2014).
The UK’s live scene has its challenges though: not least the closure of a number of smaller music venues in recent times.
UK Music’s report is providing more data for defenders to work with: it claims that ‘grassroots’ venues under 1,500 in capacity were visited by 5.6 million people in the UK in 2015.
“What this report shows, unequivocally, is the economic value of live music to communities, cities and regions,” said UK Music CEO Jo Dipple.
“This report must focus policy makers on creating the right conditions for the future of an industry that astounds, entertains and attracts the world,” added chairman Andy Heath.