Pandora recently hired Billboard journalist Glenn Peoples, and now we know more about what he’ll be doing for the company. Peoples has published a blog post on Medium comparing Pandora’s ability to break new country artists with broadcast radio’s – seemingly fulfilling a similar role for the company that data journalist Eliot Van Buskirk plays for Spotify. “Just know that traditional country radio can be very powerful to a handful of stars while Pandora provides more opportunity for a larger number of country artists to get heard,” wrote Peoples – on his own Medium account rather than Pandora’s blog. “In fact, the Pandora’s Today’s Country station [consistently one of the top stations at Pandora, by the way] can deliver to a developing or mid-tier artist up to 14x times the audience share they would have on the country airplay chart.” He goes into more depth on his methodology in the post, which notes that the top song on the Today’s Country station only gets 5x the spins as the 60th-ranked song, whereas on radio the number one song gets 50-100x the spins as the 60th track.

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