Deezer may have sold its Stitcher podcasts app, but the streaming service is pressing on with its podcasting content strategy.

Deezer UK has launched an original podcast based on the Euro 2016 tournament. Called Deezer Balls Up – please, no jokes about last year’s cancelled IPO at this point – the podcast will see football writers and comedians debating the latest events from France.

It ties in well with Deezer’s football content: live audio commentary during the tournament.

“This marks our first foray into original talk content for the UK market, and following suit from our successful tongue-in-cheek TV advertising we are sticking with the comedy route with our Balls Up series,” said Deezer UK MD Christian Harris.

“We are excited to see what football fans think, and will look to create more original content in the future based on different passion points.”

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