The arguments around whether Google’s search engine does enough to tackle piracy are well-worn, but its relationship with music rightsholders on the advertising side of its business is more positive.
When it comes to stopping its ads appearing on pirate sites, Google has worked with rightsholder bodies like the BPI and other entities on ‘follow the money’ approaches to piracy-prevention.
So, it’s not a huge surprise to see Google signing up to an initiative called the Trustworthy Accountability Group (TAG) which gets online advertising firms to commit to minimise the appearance of their ads on piracy websites.
The fact that this involves signing an “Anti-Piracy Pledge” may make the sterner critics of Google’s search practices hoot, but joining TAG is consistent with the company’s approach so far with its advertising efforts.
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