When YouTube bought BandPage earlier this year, we wondered what it would mean for the latter’s partnership with Spotify to help artists sell merchandise to their listeners. Curtains, is what it meant: Spotify and BandPage’s deal will come to an end on 20 July, with new merchandise partner Merchbar taking up the reins. “We’ll continue to support offers from BandPage through July 20th as well to give you enough time to get your merch live on Merchbar,” said Spotify yesterday, addressing artists. It’s a coup for Merchbar, which already has 35k artists using its platform to sell merchandise to fans. “Together with Spotify, we will create a massive new discovery network to help artists maximize the reach of their merch online and help fans discover and buy new merchandise from the artists they love,” said CEO Edward Aten. Just as with tickets, Spotify has never published figures for how much merchandise is being sold through its platform.

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