Music analytics firm Entertainment Intelligence is launching an app to help labels, publishers and managers track the impact of playlists on music releases.
For now, the app is available in closed beta with some of EI’s clients, with the company promising it can be used as a standalone app, or integrated into their existing analytics systems.
The app shows rightsholders how their tracks are performing on playlists on services including Spotify and Apple Music, breaking down the data by curator, followers, territory, device and listener demographics.
EI says it has more features planned, too. “We look forward to working with many more labels, artists and managers who want to understand their playlisting landscape, as well as working with the rest of the industry on some amazing tools we have in development,” said director Sammy Andrews.
There’s already a rival in the form of startup Revelator, which has recently been showing off its own app for tracking streaming playlists.
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