Remember when Spotify announced a partnership with Uber in November 2014, to enable subscribers to play their music during rides? Now there’s another streaming option: Pandora. Initially, this will be under the control of Uber drivers though, with an integration into Uber’s driver app. “Now drivers can create stations, thumb songs, and discover new artists all in one place. Pandora will be an integral part of every Uber driver’s day,” claimed the announcement. However, “soon” Pandora users will also be able to play their own stations during an Uber ride too. Another interesting point – albeit a puzzling one to us – is that the Pandora integration is advertising-free. Note: Spotify hasn’t been dumped, as Engadget confirmed that it will remain an in-Uber option. How meaningful is the deal for Pandora? Reports last October suggested Uber had 327,000 active drivers in the US.

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