Apple Music execs have been talking to Rolling Stone about their strategy of signing exclusive deals with artists. Apple’s Larry Jackson described the policy as an attempt to ape “MTV in its Eighties and Nineties heyday. You always felt that Michael Jackson or Britney Spears lived there. How do you emotionally conjure up that feeling for people?” As we’ve reported over the last year, Apple Music’s exclusives have included funding Taylor Swift’s tour documentary; the new albums from Drake and Chance the Rapper; and funding videos for The Weeknd, Drake and other artists that ultimately appeared elsewhere too. Jackson’s analogy for Apple’s emphasis on exclusives: “There are two buzzards sitting on a wire; one buzzard’s sitting up there waiting for something to die; the other buzzard’s saying, ‘Fuck this waiting-to-die shit, let’s go kill something.’ That’s the philosophy.”

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