British sync-licensing company CueSongs has entered administration, four and a half years after it launched in early 2012.

The company was founded by musician Peter Gabriel and former Nokia executive Ed Averdieck with the intention of making it easier for digital media companies to license songs for use in their content. Music Week reported yesterday that the company filed for administration on 20 June, appointing Grant Thornton UK as its administrators. It’s just two years since CueSongs won a £500k grant from the UK’s Technology Strategy Board to work on its “frictionless music licensing for online broadcast”, with Averdieck expressing optimism at the time. “These ‘made for online only’ productions have developed into a vibrant new broadcast sector and yet a common complaint from the creator community is that they don’t know where or how to license high quality music for their productions,” he said in March 2014.

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