Earlier this year, Facebook opened up its Messenger app to chatbots from external developers. Just under three months later, more than 11k bots have launched within the messaging app.

That’s according to Facebook, which announced some new features for “Messenger Platform 1.1” on Friday. They include something called ‘quick replies’, which makes it more obvious how people can respond to chatbots by showing a selection of buttons with suitable responses, rather than making them guess which text commands will trigger a response. Also new: the ability for bots to send GIFs, audio, video and other files to people within Messenger. That’s something that could be very useful to any music-related chatbots launching on the platform.

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Music Ally's Head of Insight

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