British startup SupaPass is launching its new app, which aims to provide artists and labels with their own subscription services.

The company is billing it as a “fair trade streaming music app” because it’s promising up to 100% of the net revenues will go to the rightsholders for each subscription within the app. The app will provide access to channels of music, videos, social media posts and exclusive content for individual artists, starting at £1 a month. SupaPass says it has deals with more than 1,000 artists, and is angling for partnerships with independent and major labels too. “We’re fair trade and different to other streaming platforms because on SupaPass, fans can subscribe directly to an artist – so they know that their money goes to that artist they want to support, instead of being split between thousands of artists,” said CEO Juliana Meyer. The SupaPass app is a free download for iOS, and at launch its artists include Imogen Heap and Leddra.

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