Whenever we wonder why more major labels aren’t running full startup accelerator or incubator programs, Disney comes to mind as a good example from another industry. Its Disney Accelerator initiative is into its third session, with nine new startups announced this week – including one project launched by Disney staff.

Virtual reality firm Jaunt VR, which has worked with musicians including Paul McCartney and Coldplay, is one of the nine new startups in the program. It’s joined by Alder (a marketplace for brands to meet eSports and online gaming stars); Atom Tickets (mobile movie ticketing); Hanson Robotics (a maker of humanoid robots); littleBits (electronic building blocks for kids); Nom (live-streaming video for chefs and foodies); OTOY (Holographic content for VR and AR); Playbuzz (an app for social quizzes, polls and other #shareablecontent); and Pley (a subscription service for physical toys). “We’ve always been very media and entertainment oriented,” Disney’s Michael Abrams told TechCrunch. The company is now running the accelerator by itself, rather than (as previously) working with external partner TechStars.

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