Nintendo has taken its time getting involved in mobile gaming, but based on recent days, it could have a massive hit on its hands with the Pokemon Go game. It’s a location-based, augmented-reality take on its famous creature-collecting franchise that sees players catching Pokemon in the real world around them, while snapping pictures of the digital beats in situ wherever they find them.
“On July 8th, only 2 days after the app’s release, it was already installed on 5.16% of all Android devices in the US. If that doesn’t seem like much, consider that by Thursday, July 7th, Pokemon GO was already installed on more US Android phones than Tinder,” wrote research firm SimilarWeb in a blog post this weekend. “Over 60% of those who have downloaded the app in the US are using it daily, meaning around 3% of the entire US Android population are users of the app.” Which puts the app “neck and neck” with Twitter in the US on Android. “in a few more days, Pokémon GO will likely have more users Daily Active Users than the well-established social network…”