Earlier this month, we profiled British firm MelodyVR, which is launching an ‘iTunes of VR’ platform for distributing archive and live concerts shot in virtual reality. It’s not alone, however.
This weekend, we found out about Red Pill VR, a Los Angeles-based startup that appears to be sailing in similar waters – if perhaps less focused on live performances. “Red Pill VR is bringing together top engineers, producers and artists to build THE platform for the creation and distribution of music experiences in VR,” explains its website. “With over two years of R&D in the fields of signal processing, computer graphics and machine learning, we have developed state of the art technologies to enable mind-bending, fully interactive, social, photorealistic music-driven experiences that will change the way we understand and interact with this universal language.”