Gleam Futures is one of the big talent management agencies in the world of YouTubers and social influencers, with British stars including Zoella, Caspar Lee and Alfie Deyes on its books.
As we reported recently, it’s now spinning off a music management firm, Stripped Bear Entertainment, co-founded by another YouTuber Marcus Butler. Gleam boss Dom Smales has been talking to Music Ally about its plans. “We will be incubating the talent for longer, to put it in a better position by the time we have a conversation with a label,” he said. “Gone are the days when the label can tell an artist ‘you need to be made famous, we can give you access to an audience like nobody else’.” Smales said that Stripped Bear will be plotting a course away from the now-familiar YouTuber covers. “The guys we have signed – we’ll be able to announce who they are soon – aren’t cover artists. We’re encouraging them not to do covers: we’re keen to have them find their audience with their music.” Read the full interview, which is only for Music Ally subscribers, via the link below. If needed, you can recover your login from the second link.